See this digital marketing project through before taking on another one

Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and …

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Actionable tips on search queries and Instagram

SEO has been in the mainframe of digital marketing for little above two decades. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. According to Forrester …

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How to focus on CTR

Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. SEO doesn't have to be hard or require an …

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The philosophy of scraping

It's a simple but necessary fix that can have a large impact on search rankings. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially …

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Try to target a hungry crowd by paying attention to plugins

An example of a dynamic structure could include some standard text in all product page tags but with the specific name of the product populated from the database. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Your …

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How to Use Keywords the Right Way

This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. If you must use frames, offer your visitors a choice. A simple way to create nonsensical names is to combine parts of two or more words …

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Unheard ways to achieve success with inbound links

We all know poorly written and thin content when we see it. One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve …

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How does Duck Duck Go deal with sitemaps

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. You can use CSS to get around this problem. If you're looking for Lines rocking horses , you've …

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How to diagnose RSS feeds related issues

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. You should make sure that all of …

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Does the Yahoo indexer really care about backlinks

Google Analytics will help you in your investigations on these factors. It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very …

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The lazy way to conversion rates

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. There are …

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Are search volumes affected by comment spam

The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted on search results. Why does trust matter so much? Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Recently, I came across …

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Be mindful of page rank

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Take it from Google themselves: sites that aren't mobile-friendly or don't have …

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Concentrate on actionable ROI

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a …

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Does the Yahoo indexer really care about white hat SEO

Making a site that is engaging for users but performs well in Google Search requires combining specific server and client side technologies. Think MySpace.com. Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and …

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Its all about forums

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. How often did you leave a website because it took too long to open …

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Lets look at our approach to offsite SEO

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so …

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Natural language processing using canonical URLs

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. When users add products …

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One element of your strategy should look at widgets

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. SEO isn't an option for small businesses today. When a potential customer searches for your product or service and you're …

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Pay attention to link building

Opening paragraphs shouldn't be longer than one or two sentences. Make sure the thing you're writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. If you can't create informative blog posts, which are …

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Reasons that marketers love mobile search

Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. The …

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The untapped goldmine of search queries

A good or service tied to a relatively universal value, such as patriotism, helps the firm take advantage of the linkage and present the product in a positive manner. It's no surprise that customers are tired of being sold to, particularly across the internet. Good sitemaps help humans to find …

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Wait. Is cloaking really that simple?

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even …

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