Take a customer focused approach to citations

The most famous web directory, Open Directory Project, boasts 4,576,062 URLs in its listings at the time of this writing. You would have saved money, though, had you planned for cable before the drywall was installed. Would you consider buying a personalised video message from your favourite happy …

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Latest developments in citations

There's also various duplicate content-detection software such as CopyScape which is designed to help Webmasters check to see if their content has been stolen and duplicated across other domains. Header tags are not as critically important for your site rankings as they used to be. A listing in the business …

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How to diagnose widgets related issues

If you'd prefer to route more visibility, authority, and traffic to specific individual pages of your site, favor them on multiple domains. Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition …

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Define your goals with regards to inbound links

Although word count doesn't rule the SEO world - nobody will read your stuff if it's not helpful to them. For the most part, you can rely on freelancers and interns to take over these responsibilities, but you'll still need to be there to direct. If you wash a pashmina at …

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Discover the connection between user experience text links

If your site is WordPress-based, you might want to upgrade to themes that are mobile-responsive with better speed performance Eliminate unnecessary codes on your pages, this can significantly improve your site's speed Enable browser caching. Remarketing ads appear the next time an individual accesses the internet or uses a mobile …

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Enthusiastic about bread crumbs

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Have you tried listing your organisation in a …

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Carve out time for concentrating on RSS feeds

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords There may be many days where you don?t see anything that you could give expert insight on. Other factors that are very important for a short …

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Using traffic estimation tools in conjunction with quality

And if someone asks how videos can help in SEO, it is because they make ultimate user engagement. They're usually alongside an image, table, or a video, making them stand out even more and putting them in an even better position to steal clicks from even the highest ranked results …

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You should make certain that you use your internal links correctly

Because of how Google worked, the old model of keyword research was based on finding these common keyword phrases, even if they were semantically nonsensical, and sprinkling them throughout a site. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based …

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How to really understand page rank

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. Online marketers competed ruthlessly for Google's precious first page despite Google's guidelines on …

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Make sure your SEO checklist includes URLs for best results

If a search engine makes a page request that isn't served within the bot's time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Instead …

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Caution! Links don't count in some cases

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

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Beginner's guide to web 2.0

When you?re ready to take things to the next level, these five steps are a great place to start. Some users might be okay with a popup that asks them to subscribe or presents a special offer, but most will simply be displeased that something extraneous just blocked their …

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Fun with white hat SEO for now

In an attempt to manipulate rankings, businesses turned to keyword stuffing– including a keyword as many times as possible within the body and metadata of a page. As we've just mentioned in the previous tip, it's useful to dedicate some time every month to catch up with the latest SEO …

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Make white hat SEO your centre of attention

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Guest content and link building is another landmark area for the cost (and value) of a …

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The latest trends in social media

Bad strategies have similar effects for businesses that already have a foothold in search ranks. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won't only boost the article's search value, they'll also provide …

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Start simple, but don't forget meta tags

Brand mentions, with or without a link, are becoming increasingly important as well. Finally, be realistic about your expertise. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent …

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It's a win-win strategy with an emphasis on URLs

Two steps in themarketing plan consist of stating how to implement the plan and specifying methods toevaluate performance. There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. You might want to monitor …

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