Bounce rate and performance will not be telling you the true story unless you start with a well-designed site that's optimized. For eg, create pages for all the variations of a given keyword: cheap accountancy services, best accountancy services, hire accountancy services. A time-honoured aluminium windows is brought into the …

New backlinks will be the new bane to your site after you have eliminated all those annoying old spammy backlinks, which are holding your site back in the rankings. However, it's important to note that your root links are more important than your total number of external links. The evidence …

But it certainly can get as technical and detailed as you want to make it. Many business websites are constructed with a lot of extra plug-ins and features that don't add much to the functionality of the underlying pages. With exercise being so important nowadays, products such as outdoor fitness …

Raw traffic is generally a rough estimate of success to some degree. Not all will work as well for all sites, but the more you try and the broader your source of leads the better your long term marketing prospects. The good old black green screen is still the best …

If your site is WordPress-based, you might want to upgrade to themes that are mobile-responsive with better speed performance Eliminate unnecessary codes on your pages, this can significantly improve your site's speed Enable browser caching. Remarketing ads appear the next time an individual accesses the internet or uses a mobile …

Value propositions rarely entice someone to make an immediate purchase all by themselves. Within a few years, everything changed. While you can take pain-relieving drugs for knee arthritis treatment they should be used cautiously and only as one part of a more comprehensive approach. So, Assessment for Schools obscured and …

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Have you tried listing your organisation in a …

Learning how to rank on Google can prove very difficult. Using PPC and social media ads is a great way to build your brand. The black green screen is almost 50 years old, but it’s not outdated. Limit More In Depth of PDF files. What is similar, though, is …

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords There may be many days where you don?t see anything that you could give expert insight on. Other factors that are very important for a short …

This leads to a tricky conundrum, but let me try and simplify it: shorter articles have a higher likelihood of getting shares, but they also tend to attract a fewer number of shares. Search Engines gives due credit to social signals for your blog post which can eventually lead to …

And if someone asks how videos can help in SEO, it is because they make ultimate user engagement. They're usually alongside an image, table, or a video, making them stand out even more and putting them in an even better position to steal clicks from even the highest ranked results …

There is a very thin line between reasonable duplicate content and thin content. Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche. He or she receives a valuable inbound link while the …

Because of how Google worked, the old model of keyword research was based on finding these common keyword phrases, even if they were semantically nonsensical, and sprinkling them throughout a site. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based …

Domain authority does play into local SEO ranks, and that means the quality, context, and quantity of links you have pointing back to your domain does come into play when Google calculates your local position. Planning keyword targets and goals together is of the utmost importance for all outbound communications …

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it's been updated several times since its initial launch, most recently in September of 2014. But precisely how do you do that nowadays? Try using several cities, in …

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. Online marketers competed ruthlessly for Google's precious first page despite Google's guidelines on …

If a search engine makes a page request that isn't served within the bot's time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Instead …

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

If you're starting from scratch, however, you'll find it's notoriously difficult to get your foot in the door anywhere. If not, then you need to create timeless content that will always give value to your readers. Does the act of storytelling in business really add value? A Intersol ranking on …

When you?re ready to take things to the next level, these five steps are a great place to start. Some users might be okay with a popup that asks them to subscribe or presents a special offer, but most will simply be displeased that something extraneous just blocked their …

In an attempt to manipulate rankings, businesses turned to keyword stuffing– including a keyword as many times as possible within the body and metadata of a page. As we've just mentioned in the previous tip, it's useful to dedicate some time every month to catch up with the latest SEO …

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Guest content and link building is another landmark area for the cost (and value) of a …

Bad strategies have similar effects for businesses that already have a foothold in search ranks. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won't only boost the article's search value, they'll also provide …

Brand mentions, with or without a link, are becoming increasingly important as well. Finally, be realistic about your expertise. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent …

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. The brand identity is how that brand appears online to users. The concept of 'link' is changing in that …

Two steps in themarketing plan consist of stating how to implement the plan and specifying methods toevaluate performance. There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. You might want to monitor …

Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and …

SEO has been in the mainframe of digital marketing for little above two decades. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. According to Forrester …

Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. SEO doesn't have to be hard or require an …

SEO can help a growing startup establish its presence and meet business goals. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Many companies have replaced 30-second television spots with digital,social and alternative communication …

And if these people are your demographic, you need to have your SEO in order. Raw traffic is generally a rough estimate of success to some degree. Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike I'm on the lookout for an …

It's a simple but necessary fix that can have a large impact on search rankings. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially …

An example of a dynamic structure could include some standard text in all product page tags but with the specific name of the product populated from the database. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Your …

If you 're going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file. A page's title tag is the clickable text that appears in search results. Though easily overlooked, it's one of the most important factors in on-page SEO and …

This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. If you must use frames, offer your visitors a choice. A simple way to create nonsensical names is to combine parts of two or more words …

We all know poorly written and thin content when we see it. One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve …

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. You can use CSS to get around this problem. If you're looking for Lines rocking horses , you've …

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. You should make sure that all of …

Google Analytics will help you in your investigations on these factors. It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very …

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. There are …