Start simple, but don't forget meta tags

Brand mentions, with or without a link, are becoming increasingly important as well. Finally, be realistic about your expertise. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent …

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It's a win-win strategy with an emphasis on URLs

Two steps in themarketing plan consist of stating how to implement the plan and specifying methods toevaluate performance. There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. You might want to monitor …

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How to Use Keywords the Right Way

This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. If you must use frames, offer your visitors a choice. A simple way to create nonsensical names is to combine parts of two or more words …

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Concentrate on actionable ROI

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a …

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Does the Yahoo indexer really care about white hat SEO

Making a site that is engaging for users but performs well in Google Search requires combining specific server and client side technologies. Think MySpace.com. Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and …

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Lets look at our approach to offsite SEO

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so …

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