Domain authority does play into local SEO ranks, and that means the quality, context, and quantity of links you have pointing back to your domain does come into play when Google calculates your local position. Planning keyword targets and goals together is of the utmost importance for all outbound communications …

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. Online marketers competed ruthlessly for Google's precious first page despite Google's guidelines on …

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

Bad strategies have similar effects for businesses that already have a foothold in search ranks. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won't only boost the article's search value, they'll also provide …

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. The brand identity is how that brand appears online to users. The concept of 'link' is changing in that …

Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. SEO doesn't have to be hard or require an …

SEO can help a growing startup establish its presence and meet business goals. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Many companies have replaced 30-second television spots with digital,social and alternative communication …

An example of a dynamic structure could include some standard text in all product page tags but with the specific name of the product populated from the database. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Your …

Google Analytics will help you in your investigations on these factors. It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very …

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Take it from Google themselves: sites that aren't mobile-friendly or don't have …

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. SEO isn't an option for small businesses today. When a potential customer searches for your product or service and you're …