As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords There may be many days where you don?t see anything that you could give expert insight on. Other factors that are very important for a short …

This leads to a tricky conundrum, but let me try and simplify it: shorter articles have a higher likelihood of getting shares, but they also tend to attract a fewer number of shares. Search Engines gives due credit to social signals for your blog post which can eventually lead to …

And if someone asks how videos can help in SEO, it is because they make ultimate user engagement. They're usually alongside an image, table, or a video, making them stand out even more and putting them in an even better position to steal clicks from even the highest ranked results …

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Guest content and link building is another landmark area for the cost (and value) of a …

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. You should make sure that all of …

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. There are …

The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. For tools, take advantage …

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. When users add products …

Opening paragraphs shouldn't be longer than one or two sentences. Make sure the thing you're writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. If you can't create informative blog posts, which are …

Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. The …

A good or service tied to a relatively universal value, such as patriotism, helps the firm take advantage of the linkage and present the product in a positive manner. It's no surprise that customers are tired of being sold to, particularly across the internet. Good sitemaps help humans to find …