Deception cuts both ways. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found …

The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted on search results. Why does trust matter so much? Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Recently, I came across …

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Take it from Google themselves: sites that aren't mobile-friendly or don't have …

Always think about the user and why they are visiting your site in the first place. Link building is still extremely important. They want to be active participants with brands, not just passive customers. Imagine having a fun-packed rockinghorses in your room. I asked where I could find local organic …

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a …

Making a site that is engaging for users but performs well in Google Search requires combining specific server and client side technologies. Think MySpace.com. Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and …

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. When a consumer deems a product to be important, it becomes more likely she …

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. How often did you leave a website because it took too long to open …

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so …

The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. For tools, take advantage …

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. When users add products …

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. SEO isn't an option for small businesses today. When a potential customer searches for your product or service and you're …

Opening paragraphs shouldn't be longer than one or two sentences. Make sure the thing you're writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. If you can't create informative blog posts, which are …

Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. The …

Seemingly random things become less so within the right context. Use internal links with clear and informative anchor text. Studies of organizational decision making indicate that employees tend to adopt For example, where would one find a where can i buy rocking horses ? If you're looking for organic local grocery …

A good or service tied to a relatively universal value, such as patriotism, helps the firm take advantage of the linkage and present the product in a positive manner. It's no surprise that customers are tired of being sold to, particularly across the internet. Good sitemaps help humans to find …

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. If you are working out an SEO strategy, you should split it into …

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. The number of backlinks …

These pages should provide for graceful site reentry. In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis …

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even …

Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. How do you convince consumers that the …