Because of how Google worked, the old model of keyword research was based on finding these common keyword phrases, even if they were semantically nonsensical, and sprinkling them throughout a site. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based …

When you?re ready to take things to the next level, these five steps are a great place to start. Some users might be okay with a popup that asks them to subscribe or presents a special offer, but most will simply be displeased that something extraneous just blocked their …

Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and …

Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. SEO doesn't have to be hard or require an …

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Take it from Google themselves: sites that aren't mobile-friendly or don't have …

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a …