Raw traffic is generally a rough estimate of success to some degree. Not all will work as well for all sites, but the more you try and the broader your source of leads the better your long term marketing prospects. The good old black green screen is still the best …

This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. If you must use frames, offer your visitors a choice. A simple way to create nonsensical names is to combine parts of two or more words …

We all know poorly written and thin content when we see it. One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve …

The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted on search results. Why does trust matter so much? Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Recently, I came across …

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. When a consumer deems a product to be important, it becomes more likely she …

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so …