Brand mentions, with or without a link, are becoming increasingly important as well. Finally, be realistic about your expertise. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent …

SEO has been in the mainframe of digital marketing for little above two decades. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. According to Forrester …

It's a simple but necessary fix that can have a large impact on search rankings. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially …

The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. For tools, take advantage …

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. SEO isn't an option for small businesses today. When a potential customer searches for your product or service and you're …