Define your goals with regards to inbound links

Although word count doesn't rule the SEO world - nobody will read your stuff if it's not helpful to them. For the most part, you can rely on freelancers and interns to take over these responsibilities, but you'll still need to be there to direct. If you wash a pashmina at …

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How to really understand page rank

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. Online marketers competed ruthlessly for Google's precious first page despite Google's guidelines on …

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Make sure your SEO checklist includes URLs for best results

If a search engine makes a page request that isn't served within the bot's time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Instead …

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Start simple, but don't forget meta tags

Brand mentions, with or without a link, are becoming increasingly important as well. Finally, be realistic about your expertise. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent …

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Actionable tips on search queries and Instagram

SEO has been in the mainframe of digital marketing for little above two decades. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. According to Forrester …

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The philosophy of scraping

It's a simple but necessary fix that can have a large impact on search rankings. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially …

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One element of your strategy should look at widgets

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. SEO isn't an option for small businesses today. When a potential customer searches for your product or service and you're …

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